LinkedIn Automation: How Can It Benefit Recruiters?

Should you be using Linkedin automation to free up time? Or is this too impersonal and shouldn’t you be hacking the system? Let’s find out together.

LinkedIn Automation can be anything from sending out connection requests, messages to potential prospects, sending follow-up messages, inviting connections to follow your company, invite them to your event etc.

Using automation might seem like you’re turning your business into a machine but don’t worry! Enabling automation actually takes the mundane tasks off your plate so you can focus on building strong relationships with your candidates and clients. Linkedin Automation can be done in a proper way to grow your network and thus get to know more people that can use your help in getting a new job.

Who doesn’t want that?

What Is LinkedIn Automation?

LinkedIn automation works by enabling tools to help you streamline your recruiting by mimicking the actions you would typically take while using LinkedIn.

Automation can function to-

• Send automated invitations to a specific target group (candidates and clients)

• Export a target group to use them as an audience for ads

• Send a private message to your LinkedIn contacts

• Automatically invite your contacts to follow your company account

• Scrape relevant information from someone’s profile

• Extract your LinkedIn connections

• Extract company info

• Auto-like content from specific connections

Should You Use LinkedIn Automation For Your Recruitment Agency or corporate recruitment team?

Automation might seem daunting at first, but investing in quality LinkedIn automation tools can help you walk through the process seamlessly.

When you’re using automation, it’s important to ensure that you spend time to avoid seeming spammy to your target audience.

You want to engage your connections in a way that makes their interest piqued and invites them to look past the use of bots. Spend most of your time creating properly segmented lists to ensure your message is as personal as possible.

The best LinkedIn automation tools are designed in a way to ensure you have total control over your automated bots. You can decide where you want to take over the interaction from your bots and vice versa.

Bots allow you to create entire funnels to creatively engage your candidates or have the freedom to personally connect with your candidate and teach the bot to take over other mundane tasks or take over the conversation entirely. Also, by connecting your ATS and/or CRM system, you can automatically transfer data to your systems when someone is happy to talk to you (And willing to share data ofcourse). Which saves you tons of manual entry time.

There’s a use case for anything you can put your mind to!

Trying to become a niche expert? Use LinkedIn Automation.
Need to talent pool for a specific internal role you have? Linkedin Automation

Should you always do it? Definitely not. If you have a small poule of candidates (Say sub 50) just do it manually. The time and effort it takes to set up a proper automation flow and build a list takes lots of time. Thus, only when you have a minimum of 100 candidates you’d want to target, I start using automation.

Here’s A Practical Example

You spend hours upon hours searching for accountants in your area. What’s your typical process when searching for these candidates?

You utilise the recruiting seat function to send any accountant that has “Open to new possibilities” a message to advertise a new job opening.

If your search area contains 10,000 accountants, you’ll be spending a lot of your time just initiating a conversation with your prospects. If you work around the clock, that could take you a year to only reach 2,000 of those potential candidates.

Just prospecting alone uses up a lot of your valuable time. Heck, you might even need to outsource this task alone.

Let’s say you decided to use LinkedIn Automation to reach out to these 10,000 accountants.

You spend 2 hours a week segmenting the accountants into 4 groups filling up your funnel for the week.

You set up your automation to initiate the first contact with these candidates and then after the conversation automate a “thank you” message to thank your candidate for their time. Your automation is now designed to:

• Send a personalised message or invite to anyone who has “Open to new possibilities” in their profile. This is nothing new, but now you’ve automated it.

• Message accountants in the area to get to know them

• Invite them to a webinar you might have

• For anyone who accepts the invite, an automatic thank you message starts the conversation.

Using automation can make reaching out to your target audience manageable.

Looking at the numbers, if you send 100 invites a week every week for a year, you’ll manage to reach 5,200 of those potential candidates versus the 2,000 you would be able to reach without automation. If you bring on a second recruiter or automation system, you can double your potential growth in a year and spend your valuable time actually getting to know the accountants finding a perfect match.

Now how is that for time management and value?

Hey, this sounds pretty promising! But what if I like to customise and send personalised messages?

Using LinkedIn automation allows you to customise your message to each individual candidate. You can train your bot to pull information from their LinkedIn profile to insert it into a template message such as:

• Candidates name

• Company name

• Tenure at Company

• Job Title

• Target City

• Shared Connections

Your template message would look something like this:

Hi [Candidate_Name],

I noticed you have been with [Company_Name] for [Tenure_at_Company]. Did you know, top studies have shown that people who look for jobs every 3 years tend to advance more rapidly and maximise their potential earnings? Our team is specialises in finding accounting roles in [Target_City].

Are you interested in discussing the benefits of changing companies?

Best regards,

[Signature]

This LinkedIn message automation can be explicitly targeted to a list of accountants who have been 2.5 – 3.5 years in their role. This is a great opening message and is actually relevant to your potential candidate.

In Final Words

LinkedIn Automation is an excellent addition to any recruiting firm that finds its candidates or clients on LinkedIn.

You’re sure to find a great reason for you and your team to benefit from enabling automation. Choose a comfortable level of automation for you without feeling like you are becoming a spam recruitment company.

You can free up you or your team’s time to build rapport with candidates and find the best match for each job position.

Interested?

I always advice to start with Phantombuster. It’s the cheapest and easiest to use right out of the gate. If you’re looking to customize your flows when you are further ahead in your journey, other tools might give you more possibilities.